Sans Normal Wagup 1 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, clean, friendly, modern, neutral, approachable, versatility, readability, modernization, approachability, clarity, rounded, open apertures, soft terminals, humanist, even rhythm.
This typeface is a rounded, low-drama sans with smooth curves and gently softened stroke endings. Letterforms feel open and legible, with generous counters and clear internal space, while strokes maintain a steady, moderate modulation that stays consistent across the alphabet. Uppercase forms are simple and direct, and lowercase shapes lean toward a humanist construction with comfortable proportions and an easy reading rhythm. Numerals are straightforward and contemporary, pairing circular forms with plain, stable verticals.
It suits user interfaces, app and web copy, and product materials where a clean, readable sans is needed with a slightly warmer edge. The wide, open forms also make it a solid option for short headlines, signage, and brand systems that want modern neutrality without starkness.
Overall, the font reads as calm and friendly rather than austere. Its rounded shaping and open forms give it an approachable, everyday tone that fits modern interfaces and general-purpose communication without calling attention to itself.
The design appears intended as a versatile, contemporary sans that balances clarity with friendliness. Its open construction and rounded details suggest a focus on comfortable reading and broad applicability across digital and print contexts.
Curved characters show careful rounding and smooth joins, producing a polished texture in paragraphs. The design favors clarity over sharp geometry, keeping corners and terminals visually gentle, which helps maintain a soft, inviting color in text.