Sans Contrasted Unfo 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Cynosure' and 'Cynosure Soft' by Device, 'EF Radiant' by Elsner+Flake, 'Epoca Classic' by Hoftype, 'Rochester Serial' by SoftMaker, 'Address Sans Pro' by Sudtipos, and 'Cartel' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, solid, impact, clarity, approachability, modernity, sturdiness, rounded, compact, blocky, softened, sturdy.
A heavy, compact sans with broad, sturdy strokes and subtly rounded corners. Curves are full and smooth while joins and terminals stay mostly squared, creating a balanced mix of softness and firmness. Letterforms lean toward geometric construction with tightened apertures and generous counters in round shapes like O and 0; diagonal letters (V, W, X, Y) are wide and strongly braced. Numerals are large and robust with clear, simple silhouettes, and the overall rhythm is dense and stable in text.
Best suited for impactful headlines, posters, and display typography where weight and presence are desirable. It can also work well in branding, packaging, and signage that needs a confident, modern voice and strong silhouette recognition at a distance.
The tone is bold and direct, with a friendly approachability created by rounded shaping and even, blocky proportions. It reads as contemporary and utilitarian, projecting strength and clarity without feeling sharp or aggressive.
The design appears intended as a bold, versatile display sans that combines geometric simplicity with softened corners for approachability. It prioritizes strong shape recognition, dense color on the page, and high-impact readability in short to medium-length text.
Uppercase forms are particularly wide and imposing, making headings feel anchored and authoritative. The lowercase maintains a simple, workmanlike structure with minimal quirks, supporting straightforward reading while keeping a strong visual presence.