Sans Normal Nilit 14 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'AG Book W1G' by Berthold, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, ui, posters, signage, modern, friendly, confident, clean, techy, approachability, clarity, modernity, impact, rounded, geometric, open counters, smooth, high legibility.
This sans serif features broad, rounded geometry with even stroke weight and smooth, circular bowls. The shapes lean toward geometric construction while keeping softened joins and gently tapered terminals, giving forms a polished, contemporary rhythm. Lowercase letters show a tall x-height and open apertures, aiding clarity, while capitals are wide and stable with generous internal space. Numerals are similarly rounded and sturdy, with clear differentiation and consistent weight across curves and straight strokes.
Well-suited for bold headlines, branding, and identity systems that need a clean, approachable voice. The tall lowercase and open shapes make it a solid choice for UI labels, app and web interfaces, and wayfinding or signage where fast recognition matters. It also works effectively in posters and packaging where a modern, rounded sans presence is desired.
The overall tone is modern and approachable: substantial and confident without feeling aggressive. Its rounded construction adds warmth, making it feel friendly and contemporary while still reading as professional and streamlined.
The design appears intended to deliver a contemporary geometric sans with a friendly edge—combining sturdy, even-weight strokes with rounded forms for clarity and approachability. Its proportions suggest an emphasis on strong headline impact while retaining legibility for short to medium-length text.
In text, the generous proportions and open counters maintain readability at larger display sizes and in dense settings. Curved letters (like C, G, O) appear especially smooth and balanced, and diagonal forms (V, W, X, Y) keep a clean, even color that matches the rest of the alphabet.