Serif Normal Ihlaz 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, branding, classic, literary, formal, refined, text reading, classic tone, print editorial, traditional authority, typography standard, bracketed serifs, vertical stress, oldstyle figures, calligraphic, readable.
This serif has crisp, bracketed serifs and a distinctly calligraphic skeleton with noticeable thick–thin modulation. Curves show a gentle, traditional stress and the joins feel slightly sculpted rather than purely geometric. Proportions are balanced for text: capitals are stately without being overly wide, and lowercase forms keep a steady rhythm with open counters and clear apertures. Terminals and serifs are moderately sharp, giving the face a clean, print-oriented finish while maintaining a traditional, bookish texture.
It suits long-form reading such as books and essays, and performs well in editorial layouts where a classic serif texture is desired. The clear serif structure also supports headings, pull quotes, and institutional branding that aims for tradition and credibility.
The overall tone is classic and literary, with a formal, editorial voice. Its contrast and traditional detailing suggest refinement and seriousness rather than a casual or playful mood, making it feel at home in established publishing contexts.
The design appears intended to provide a conventional, highly readable serif for continuous text, pairing traditional proportions with lively contrast to create a familiar yet refined page color.
The numerals appear oldstyle (varying heights and alignments), reinforcing the text-centric, traditional character. Round letters like O/C/Q read smooth and controlled, while diagonals and serifs add a slightly crisp, authoritative edge in larger sizes.