Serif Normal Jolin 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Century Old Style SB' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, academic, classic, literary, formal, refined, authoritative, readability, tradition, editorial tone, authority, polish, bracketed, calligraphic, transitional, bookish, crisp.
A conventional text serif with pronounced thick–thin modulation and bracketed serifs that read cleanly at display sizes. Capitals are sturdy and relatively broad, with a balanced, moderately condensed rhythm; the round letters show controlled, vertical stress. Lowercase forms keep a traditional, readable structure with a two-storey “a,” a compact “e,” and a narrow “s,” while descenders are modest and neatly finished. Numerals are lining and well-proportioned, with clear differentiation and a slightly old-style charm in the curves and terminals.
Well-suited to long-form reading in books and editorial layouts, where the contrast and classic construction create an articulate text color. It also performs effectively for headlines, section openers, and formal communications that benefit from a traditional serif voice.
The overall tone is traditional and confident, evoking established editorial typography and print culture. Its contrast and sharp finishing lend a refined, slightly formal presence that feels credible and composed rather than casual or playful.
The design appears intended as a reliable, general-purpose serif for publishing: familiar letterforms, disciplined contrast, and conventional proportions aimed at comfortable readability with a polished, authoritative finish.
Stroke endings tend toward crisp, angled or subtly tapered terminals, reinforcing a print-like texture. Spacing appears even and conservative, supporting continuous reading while still offering enough sparkle for headings and pull quotes.