Sans Normal Adnum 22 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Campton' by René Bieder and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui design, branding, headlines, posters, packaging, modern, friendly, clean, techy, casual, approachability, modernity, clarity, momentum, rounded, geometric, monoline, open apertures, slanted.
A rounded geometric sans with a consistent, monoline stroke and a clear rightward slant. The forms lean on circular bowls and smooth joins, with open apertures in letters like C, e, and s that keep counters airy. Terminals are clean and mostly straight-cut, and the overall spacing feels generous, contributing to an easy, flowing rhythm. Numerals are similarly simplified and rounded, aligning well with the letterforms for cohesive text and display settings.
Well-suited to interface typography, contemporary branding systems, and marketing graphics where a clean, forward-leaning voice is needed. It performs especially well for headlines, short paragraphs, product pages, and packaging where rounded geometry and open apertures support quick recognition.
The tone is contemporary and approachable, balancing a lightly energetic slant with calm, uncluttered construction. Its roundness and open shapes give it a friendly, product-oriented feel, while the disciplined geometry keeps it polished and modern.
Likely designed to provide an approachable, modern italic companion or standalone slanted sans that reads cleanly while adding momentum. The emphasis on circular construction and consistent stroke suggests a focus on versatility for digital and brand-forward environments.
The italic angle is steady across caps, lowercase, and figures, producing a uniform forward motion without calligraphic contrast. Wide letterforms and open counters help maintain clarity at larger sizes, while the smooth curves and restrained detailing keep the texture even in longer lines.