Sans Normal Womag 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Golden Decades' by Dharma Type (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s media, branding, playful, handmade, friendly, quirky, casual, warmth, approachability, handcrafted feel, display impact, rounded, blobby, inked, soft, chunky.
A heavy, soft-edged sans with rounded bowls and slightly irregular contours that suggest a hand-inked or cut-paper construction. Strokes stay consistently thick with gently shifting edges and occasional pinched joins, producing a subtly uneven rhythm across the alphabet. Counters are generally open and generous, and terminals are blunt with a faintly organic taper rather than crisp mechanical cuts. Overall proportions feel roomy and low-stress, with simplified shapes and minimal detailing in both letters and numerals.
Well-suited for posters, headlines, packaging, and branding where an inviting, handcrafted tone is beneficial. It also works nicely for children’s media, casual event materials, and short-form editorial callouts where texture and personality matter more than strict uniformity.
The texture and wobble of the outlines give the face a cheerful, informal voice. It reads as approachable and humorous, with a crafted, human presence that feels more like marker lettering than polished corporate typography.
The design appears intended to deliver a bold, friendly sans impression with deliberately imperfect, organic contours to add warmth and character. It prioritizes approachable impact and a handcrafted feel, aiming for lively display typography rather than neutral text setting.
The font maintains strong fill and solid silhouettes, which helps it stay legible at display sizes while still retaining its roughened, handmade edge. Spacing and letterform variety create a lively, bouncy color in text, especially noticeable in mixed-case passages.