Serif Contrasted Ufni 10 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, posters, fashion, editorial, luxury, dramatic, poised, editorial impact, premium branding, modern elegance, classic refinement, hairline serifs, vertical stress, crisp joins, sharp apexes, deep notches.
This serif shows an elegant, high-contrast build with pronounced verticals and very fine hairlines. Serifs are sharp and delicate, with tapered terminals that create crisp entry and exit strokes, while curves exhibit a clean vertical stress. The uppercase has a stately, display-oriented presence with narrow joins and sculpted counters, and the lowercase pairs compact bowls with refined, pointed details (notably in forms like a, s, and t). Figures follow the same contrast logic, mixing sturdy main stems with razor-thin connecting strokes for a polished, engraved look.
Best suited for headlines, mastheads, pull quotes, and branding where high contrast and crisp detail can be appreciated. It can work well for luxury packaging, beauty or fashion editorial, and striking poster typography; for long text, more generous sizing and spacing would help preserve clarity.
The overall tone is refined and dramatic, projecting a fashion-forward, premium character. Its sharp hairlines and sculpted curves feel poised and authoritative, with a sense of theatrical contrast that reads as modern luxury rather than rustic or utilitarian.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography, emphasizing sharp refinement, vertical elegance, and a premium display voice. It prioritizes visual impact and sophistication through hairline serifs, sculpted curves, and confident uppercase proportions.
At larger sizes the hairline details and tight inner shapes add sparkle and sophistication, while in dense settings the strong contrast can make rhythm feel punchy and high-impact. The italic-like flair in certain terminals is subtle but adds a bespoke, editorial finish without breaking the upright stance.