Sans Normal Ufrav 1 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, modern, crisp, confident, editorial, clean, clarity, presence, refinement, modernity, display, rational, open, airy, refined, brisk.
This typeface presents clean, sans-serif letterforms with a noticeably open, spacious stance and clear internal counters. Strokes show pronounced contrast between thicker verticals and finer horizontals/diagonals, producing a crisp rhythm without adding ornament. Curves are smooth and round, terminals are largely straightforward, and the overall construction feels measured and consistent across capitals, lowercase, and figures. The numerals share the same high-contrast logic and read clearly at display sizes, with a balanced mix of round and straight elements.
It is well suited to headlines and subheads where the wide proportions and contrast can be appreciated, as well as branding and packaging that benefit from a clean, premium-leaning tone. The crisp construction also works for editorial display applications such as magazine titles, pull quotes, and section openers.
The overall tone is modern and composed, with a slightly editorial sharpness created by the contrast and wide set. It feels confident and polished rather than playful, projecting clarity and a controlled, contemporary voice.
The design appears intended to blend a straightforward sans-serif structure with elevated stroke contrast to create a refined display voice. Its wide set and open forms suggest an emphasis on clarity and presence, aiming for a modern, editorial character rather than neutrality.
The wide proportions and open apertures give the font an airy color on the line, while the thin connecting strokes and horizontals add a refined, print-like sparkle. In the sample text, the contrast and spacing make word shapes clean and well separated, especially in mixed-case settings.