Sans Normal Mimo 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Grandi' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social graphics, playful, chunky, retro, friendly, cartoon, attention, approachability, retro flavor, display impact, rounded, soft corners, bulbous, bouncy, heavyweight.
This typeface uses thick, blocky strokes with rounded corners and gently inflated curves. Bowls and counters are compact and often slightly squashed, giving letters a sturdy, cushiony silhouette. Several glyphs show subtle, stylized cut-ins or notches and wedge-like joins that add texture without turning into true serifs. The rhythm is dense and headline-oriented, with short extenders and a robust baseline presence; the lowercase features single-storey forms and simple, rounded constructions that keep shapes bold and highly graphic.
Best suited for bold headlines, posters, and short, high-impact phrases where its heavy shapes can dominate the page. It also works well for branding, packaging, and social media graphics that benefit from a friendly, retro display voice. For longer text blocks, larger sizes and added spacing help maintain clarity.
The overall tone is upbeat and attention-grabbing, with a humorous, retro-leaning poster energy. Its chunky forms and softened geometry feel approachable and informal, leaning toward entertainment and pop-culture styling rather than corporate neutrality.
The font appears designed to deliver maximum visual punch with rounded, friendly forms and small stylized cuts that create personality. Its construction prioritizes graphic presence and a playful display feel over fine-detail readability.
The design relies on large black shapes and relatively tight internal counters, so legibility improves with generous tracking and larger sizes. Distinctive details like the diagonal leg on K, the compact, rounded O/0 shapes, and the playful terminals on letters such as a, e, and s give the face a recognizable display character.