Sans Normal Ongur 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, playful, approachable, soft, friendliness, display impact, modern simplicity, approachability, rounded, geometric, boldish, clean, high-contrast.
A rounded, geometric sans with smooth circular bowls, generous curves, and clean, even stroke endings. Uppercase forms are compact and sturdy, with a notably round O and broad, simple construction across curves and diagonals. Lowercase maintains a clear, readable rhythm with a single-storey a and g, rounded terminals, and a softly squared feel where strokes meet. Numerals are full and open, with simplified shapes and consistent weight that keeps counters clear at display sizes.
Best suited for headlines and short text where its rounded geometry can carry personality—brand marks, packaging, posters, and cheerful signage. It can also work for UI labels or callouts when a friendly, non-corporate voice is desired, especially at medium to large sizes.
The overall tone is warm and approachable, leaning playful and slightly retro due to its round geometry and chunky, friendly silhouettes. It reads as confident and uncomplicated rather than technical, with a casual charm that suits upbeat messaging.
The design appears intended to deliver a modern, rounded sans that balances geometric simplicity with a personable, playful voice. Its consistent curves and uncomplicated letterforms aim for quick recognition and a friendly presence in display typography.
The face shows a pronounced preference for circular construction (especially in O/Q and rounded lowercase), while diagonals and joins stay smooth and uncluttered. Spacing in the samples feels comfortable and contributes to an easy, informal flow in text lines.