Sans Normal Amrig 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Balthis' by Ksenia Belobrova, 'Mundial Narrow' by TipoType, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, signage, modern, confident, clean, friendly, utilitarian, versatility, legibility, modernity, clarity, neutrality, geometric, rounded, neo-grotesque, open apertures, uniform strokes.
A heavy, clean sans with largely uniform stroke weight and smooth, circular curves. Proportions feel contemporary and slightly geometric, with rounded bowls (C, O, G) and crisp, straight terminals that keep the silhouette tidy. Counters are generous and apertures remain fairly open in letters like c, e, and s, supporting clear word shapes at display and text sizes. The capitals are wide and steady, while the lowercase maintains a straightforward rhythm with minimal idiosyncrasy.
Well-suited to branding systems and headlines that need a strong, direct voice, as well as UI labels and navigation where clarity matters. The sturdy, open shapes also work for packaging, wayfinding, and other short-to-medium reading contexts that benefit from a dense but readable sans.
The overall tone is modern and confident, prioritizing clarity and straightforwardness over personality. Its rounded geometry adds a mild friendliness, while the firm weight and simple construction read as practical and dependable.
The design appears intended as a versatile workhorse sans with a contemporary, slightly geometric flavor—balancing strong presence with legibility and a restrained, neutral character.
Numerals are robust and highly legible, matching the letterforms in stroke and curvature. The design maintains consistent spacing and a stable baseline feel, giving paragraphs an even texture without noticeable calligraphic influence.