Print Valur 7 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: book covers, children’s, posters, packaging, invitations, whimsical, storybook, playful, folky, eccentric, handmade feel, friendly tone, expressive display, casual charm, storytelling, hand-drawn, angular, chiseled, tapered, irregular.
This typeface has a hand-drawn print feel with slender strokes and a slightly wobbly baseline rhythm. Letterforms show tapered, wedge-like terminals and subtly flared ends that suggest a pen or brush lifted at stroke endings. Curves are simplified and sometimes asymmetric, with occasional angular inflections (notably in diagonals and joins) that create a gently chiseled silhouette. Spacing and widths vary from glyph to glyph, producing an informal, organic texture in text while remaining legible at display sizes.
It performs best in short-to-medium display settings where its handmade texture can be appreciated—such as book covers, chapter titles, posters, product packaging, greeting cards, and invitations. It can also work for pull quotes or section headers in editorial layouts when paired with a calmer text face.
The overall tone is whimsical and storybook-like, with a lightly mischievous character that feels handmade rather than engineered. Its uneven, tapered strokes give it a folksy charm suitable for friendly, imaginative messaging without feeling overly childish.
The design appears intended to mimic casual, hand-rendered lettering with controlled quirks—tapered terminals, mild asymmetry, and variable glyph widths—to create warmth and personality while staying readable for headline and titling use.
Capitals have tall, narrow proportions and distinctive pointed or flared terminals that add personality in headlines. The lowercase includes several idiosyncratic shapes (such as the single-storey forms and narrow counters) that reinforce the informal, drawn quality, while numerals follow the same tapered, slightly irregular construction for a consistent set.