Serif Normal Iprup 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, longform, academic, classic, literary, formal, trustworthy, traditional, readability, text work, editorial tone, classic appeal, bracketed serifs, oldstyle figures, moderate stress, soft joins, tapered terminals.
A conventional text serif with bracketed serifs, moderate contrast, and smooth, slightly calligraphic modulation. The letterforms show restrained proportions with a steady rhythm and even color, aided by sturdy verticals and gently tapered terminals. Curves are round and controlled, joins are softly bracketed, and the overall drawing favors clarity over ornament. Numerals appear oldstyle in proportion, with varied heights and extenders that blend naturally with running text.
Well suited to book typography, essays, and editorial layouts where consistent texture and comfortable readability matter. It also works for academic or institutional materials, reports, and any setting that benefits from a traditional serif voice in both headings and body copy.
The font conveys a classic, bookish tone—measured, traditional, and quietly authoritative. It feels suitable for established institutions and editorial settings where familiarity and readability are priorities.
Designed to function as a dependable, conventional text face that balances traditional serif detailing with practical readability. The moderate contrast and bracketed serifs suggest an intention to perform reliably in sustained reading while maintaining a familiar, classic appearance.
Uppercase forms read solid and composed, while the lowercase maintains a calm texture with modest ascenders and clear counters. The italics are not shown; the sample demonstrates a stable roman suited to continuous reading and comfortable paragraph density.