Sans Normal Ambaz 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Centra No. 1' by Monotype, and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: ui text, web content, brand systems, signage, presentations, modern, neutral, clean, friendly, straightforward, clarity, versatility, contemporary branding, neutral voice, everyday readability, geometric, open counters, even rhythm, rounded terminals, minimal.
This is a clean, geometric sans with broadly circular bowls and smooth, even curves paired with straight-sided stems. Stroke modulation is minimal, giving the letterforms a consistent color and a steady texture in paragraphs. Counters are open and generously shaped (notably in forms like O/C/e), and terminals are mostly blunt with subtly rounded corners that keep the overall feel soft rather than sharp. Proportions read slightly expansive with comfortable spacing, producing a calm, readable rhythm in the sample text.
It suits interface and web typography where a steady, low-friction texture is important, and it scales well to headings thanks to its broad, open forms. The straightforward construction also makes it a good fit for brand systems, wayfinding, and presentation materials that need a contemporary, dependable sans.
The font conveys a modern, neutral tone with a mild friendliness coming from its round geometry and open shapes. It feels contemporary and practical rather than expressive, aiming for clarity and approachability in everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency, using geometric construction and open counters to maintain legibility across sizes and layouts.
Round letters are built on near-circular geometry, while diagonals (as in A, V, W, X, Y) are crisp and stable, supporting a tidy, engineered look. Numerals appear clear and uncomplicated, matching the lowercase in stroke weight and overall simplicity.