Sans Normal Lydih 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'BF Konkret Grotesk Pro' by BrassFonts, 'Ciutadella Display' by Emtype Foundry, 'Vinila' by Plau, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, energetic, bold, modern, punchy, impact, attention, momentum, clarity, strength, slanted, rounded, compact, blocky, high-impact.
A very heavy, slanted sans with rounded, full bowls and broad curves paired with straight, cut terminals. The letterforms are compact and sturdy, with minimal interior counters and a consistent, powerful rhythm. Curves tend toward circular/elliptical construction, while joins and endings are clean and blunt, creating a strong, streamlined silhouette. Numerals follow the same dense, athletic build, staying clear and weighty in display sizes.
Best suited to headlines, large-scale messaging, and branded statements where impact is the priority. It works well for sports and fitness themes, promotional graphics, packaging callouts, and bold editorial display. For longer text, it benefits from larger sizes and careful tracking to avoid crowding.
The overall tone is assertive and kinetic, with a forward-leaning posture that reads as fast and confident. It carries a sporty, promotional feel—designed to grab attention quickly and hold it with mass and momentum rather than delicacy.
The design intention appears to be a high-impact, modern display sans that communicates speed and strength. Its rounded geometry and blunt terminals aim for legibility at a glance while maintaining a compact, forceful presence in words and numbers.
Spacing in the samples appears tight and the heavy weight produces strong word shapes, making it most comfortable when given generous size and some breathing room. The slant is steady across uppercase, lowercase, and figures, reinforcing a unified, driven voice.