Serif Normal Alti 7 is a bold, normal width, very high contrast, italic, normal x-height font visually similar to 'Agna' and 'Bluteau Fine' by DSType and 'Acta Pro Headline', 'Nitida Display', and 'Nitida Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, fashion, dramatic, refined, classic, elegant display, editorial emphasis, luxury tone, classic authority, wedge serifs, sheared stress, calligraphic, sharp terminals, bracketed.
A slanted serif with pronounced thick–thin modulation and a calligraphic, sheared axis. Serifs are crisp and wedge-like, often finishing in sharp points, with occasional subtle bracketing that helps the joins transition cleanly into stems. Capitals feel compact and sculptural with strong verticals and tapered diagonals, while the lowercase shows lively stroke endings and angled entry/exit terminals that reinforce the forward motion. Counters are relatively tight and the rhythm is assertive, giving the face a dense, ink-on-paper presence even at moderate sizes.
Best suited to headlines, magazine typography, and display settings where its sharp serifs and dramatic modulation can be appreciated. It can also work for branding and packaging that needs a refined, fashion-forward voice, and for short editorial pull quotes or section openers where texture and emphasis are desirable.
The overall tone is elegant and high-drama, balancing classic bookish cues with a distinctly editorial flair. Its slant and sharp terminals add energy and sophistication, making it feel suited to luxury, culture, and opinionated typography rather than quiet neutrality.
The design appears intended to deliver a conventional serif foundation with a more expressive, italic-driven voice—prioritizing elegance, motion, and contrast for attention-getting text. It aims to read as classic and credible while still feeling stylized and premium.
Numerals follow the same italicized, high-modulation logic, with curved figures showing strong stress and sharp finishing strokes. The font’s contrast and pointed details suggest it will benefit from adequate size and spacing to keep fine hairlines and tight apertures from filling in visually.