Serif Normal Ibbom 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'ATC Abernathy' by Avondale Type Co., 'Ltt Recoleta' by Latinotype, 'Bogue' by Melvastype, and 'Bonobo' by Typodermic (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, branding, classic, literary, formal, trustworthy, readability, traditional tone, editorial utility, timelessness, bracketed serifs, oldstyle figures, balanced color, open counters, moderate stress.
This serif presents a traditional, bookish construction with bracketed serifs and smoothly modulated strokes. Curves are generously rounded with open counters, while verticals and diagonals maintain steady rhythm and even typographic color across lines. The lowercase shows a sturdy, readable build with clear differentiation between similar forms, and the capitals are proportioned for headline use without feeling decorative. Numerals appear oldstyle in character, blending naturally with running text rather than standing rigidly on a uniform lining height.
It fits comfortably in book typography, essays, and editorial layouts where sustained readability and a traditional voice are priorities. The sturdy capitals also work well for section headers, pull quotes, and institutional or heritage-leaning branding that benefits from a familiar serif presence.
Overall, the tone is classic and cultivated, with a calm authority suited to long-form reading. It conveys an editorial, established feel—more library and newsroom than playful or experimental—while remaining approachable and familiar.
The design intention appears to be a dependable, conventional text serif that balances clarity with a timeless, print-rooted character. Its moderated contrast and restrained detailing suggest a focus on legibility, even texture, and versatility across paragraphs and display sizes.
Serif details are crisp without becoming sharp, and terminals lean toward conventional, text-centric shapes. The sample text shows stable spacing and a consistent cadence, supporting continuous reading and emphasizing a measured, traditional voice.