Slab Contrasted Urta 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Belizio' by Font Bureau, 'Clarendon' by Linotype, 'Clarendon Serial' by SoftMaker, 'Clarendon' by Tilde, and 'Firelli' by Typejockeys (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, editorial, industrial, retro, authoritative, rugged, impact, stability, heritage, legibility, display, slab serif, bracketed, square serif, compact apertures, low contrast.
A robust slab-serif with heavy, bracketed serifs and sturdy vertical stress. Strokes are thick and confident, with moderate modulation that keeps counters open without feeling delicate. The letterforms lean toward broad, sturdy proportions, with squared terminals and a generally blocky silhouette; curves (like O, C, and S) are slightly flattened for a more mechanical rhythm. Lowercase shows a straightforward, workmanlike structure with a single-storey g and simple, utilitarian joins, while numerals carry the same dense, slabbed presence and strong baseline weight.
This font is well-suited to headlines and display settings where a strong typographic voice is needed, such as posters, book or magazine titling, and brand marks. It can also work effectively on packaging and signage where sturdiness and quick recognition matter, especially at medium-to-large sizes where the slab details and dense texture read cleanly.
The overall tone feels assertive and dependable, with a classic, no-nonsense voice that reads as traditional and slightly industrial. Its heavy slabs and compact internal spaces give it a rugged, “printed” character that suggests editorial headlines, heritage branding, or signage with a vintage edge.
The design appears intended to deliver a bold, stable slab-serif presence with a traditional, print-forward feel—balancing legibility with strong personality through heavy serifs, broad shapes, and a consistent dark typographic color.
Spacing and sidebearings appear generous enough to keep the bold forms from clogging, and the slabs create a strong horizontal emphasis that supports line-to-line consistency in the sample paragraph. The design prioritizes impact and clarity over finesse, maintaining a consistent, dark color across both uppercase and lowercase.