Sans Normal Judoy 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont, 'FS Silas Sans' by Fontsmith, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'Foundry Form Sans' by The Foundry, and 'Juhl' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, sportswear, posters, packaging, dynamic, sporty, modern, confident, friendly, forward motion, display impact, clean utility, modern branding, oblique, rounded, geometric, clean, high-clarity.
A slanted sans with sturdy, even strokes and smoothly rounded curves. Letterforms lean consistently to the right with a clear, forward rhythm; counters are open and largely circular/elliptical, and terminals are clean and unadorned. Uppercase shapes are compact and geometric (notably the round O/Q and broad C/G), while the lowercase keeps a simple, single-storey feel with a straightforward two-arch “m” and a clean, curved “g.” Numerals match the same oblique, rounded construction, with a simple “1” and a clearly differentiated “0.”
Well suited to brand marks, marketing headlines, and short-form messaging where a forward-leaning, contemporary voice is needed. It should also perform well on packaging, posters, and sports or tech-adjacent graphics where quick recognition and strong silhouette matter.
The overall tone is energetic and assertive, with the italic posture giving a sense of motion and urgency. Its smooth geometry keeps it approachable rather than aggressive, landing in a contemporary, performance-oriented space.
The design appears intended to deliver a modern, motion-forward sans that remains clean and legible while projecting confidence. Its geometric curves and consistent oblique angle suggest an emphasis on contemporary branding and display impact rather than ornamental expression.
Spacing appears balanced for display use, and the slant is consistent across uppercase, lowercase, and figures, helping lines of text read as a cohesive, fast-moving texture. The design favors clarity over idiosyncratic detailing, making the alphabet feel unified and purposeful.