Sans Normal Afdiv 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Text', 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic', 'Nimbus Sans Novus', and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, assertive, sporty, dynamic, clean, impact, modernization, motion, clarity, simplicity, rounded, geometric, slanted, compact, smooth.
A slanted, geometric sans with smooth, rounded curves and largely uniform stroke weight. Uppercase forms are simplified and sturdy, with broad circular bowls and clean terminals; diagonals and joins feel tight and controlled rather than calligraphic. The lowercase is similarly streamlined, with a compact rhythm and minimal detailing, keeping counters open and shapes strongly circular in letters like o, e, and p. Numerals are robust and utilitarian, matching the overall rounded geometry and consistent stroke behavior.
Well-suited to short, high-impact settings such as headlines, brand marks, posters, packaging callouts, and bold signage where the strong slant and rounded geometry can carry visual personality. It can also work for subheads and UI accents when a dynamic, modern emphasis is desired.
The font reads contemporary and forward-moving, with a confident, energetic tone driven by the consistent slant and dense, solid silhouettes. Its rounded construction softens the impact, keeping it approachable while still feeling purposeful and performance-oriented.
The design appears intended to deliver a modern italic voice without relying on high contrast or decorative detail, emphasizing geometric clarity, solid presence, and fast visual rhythm. It prioritizes bold, recognizable word shapes and a cohesive, rounded construction across letters and figures.
The overall texture is dark and even at display sizes, with a noticeable rightward motion and a slightly condensed feel in some glyphs due to tight internal spacing and compact forms. Curves dominate the design language, and the few straight strokes and diagonals are crisp, reinforcing a clean, engineered character.