Serif Other Ippo 10 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, packaging, book covers, posters, storybook, friendly, traditional, display, warm, personality, warmth, heritage, display focus, decorative serif, bracketed, calligraphic, flared, lively, rounded.
A dark, assertive serif with pronounced thick–thin modulation and generously bracketed serifs. Strokes often swell and taper with a subtly calligraphic feel, and many terminals finish in rounded, ball-like forms that soften the otherwise sturdy build. Curves are full and slightly squarish in places, giving counters a compact, sculpted look, while capitals maintain strong vertical presence with crisp cross-strokes and confident serifs. The numerals and lowercase show a lively, drawn quality and an intentionally varied rhythm that reads as decorative rather than strictly text-utility.
Best suited to headlines, pull quotes, and other display roles where its strong contrast and decorative terminals can be appreciated. It can also work for packaging, book covers, and branding systems seeking a traditional serif with a friendlier, more animated texture than a strict transitional or modern face.
The overall tone is warm and characterful, combining classic bookish cues with playful, ornamental touches. It suggests a traditional voice—confident and familiar—but with enough personality to feel crafted and slightly whimsical.
This font appears designed to deliver a classic serif foundation while emphasizing charm and individuality through ball terminals, pronounced bracketing, and a slightly calligraphic stroke logic. The goal seems to be a readable but personality-forward serif for attention-grabbing typography rather than neutral long-form setting.
The design leans on bold silhouettes and tight internal spaces, which helps it hold together at larger sizes and in short bursts of text. The ball terminals and flared joins create a distinctive texture, especially in mixed-case settings and in punctuation-heavy lines.