Sans Normal Gogav 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, ui labels, presentations, modern, clean, dynamic, approachable, add motion, maintain clarity, contemporary tone, friendly voice, versatile text, oblique, humanist, open apertures, rounded terminals, airy spacing.
This typeface is a slanted sans with a smooth, rounded construction and an even, restrained stroke presence. Curves are broadly elliptical and transitions are gentle, giving letters a soft, flowing rhythm rather than sharp angularity. Proportions feel balanced and moderately open, with clear counters and apertures that keep forms from closing up in text. Terminals are largely clean and slightly softened, and the numerals follow the same calm, rounded logic for a consistent texture across mixed content.
It performs well in editorial layouts, magazine pull quotes, and brand voice applications that want a contemporary, friendly slant. The open shapes and steady rhythm also support interface labels, presentation decks, and general-purpose display-to-text uses where a clean, dynamic sans is preferred.
The overall tone is modern and understated, with a forward-leaning motion that reads energetic without becoming loud. Its softness and clarity make it feel approachable and contemporary, suited to clean, design-led communication rather than formal or ornamental settings.
The design appears intended to deliver a modern sans voice with added motion and warmth through a consistent slant and rounded, open forms. It aims for clarity and versatility, providing an energetic alternative to upright sans styles while keeping an even, readable texture in paragraphs.
The slant is consistent across capitals, lowercase, and figures, which helps maintain a cohesive cadence in running text. Letter shapes favor openness and smooth curvature, producing an even typographic color and a light, unobtrusive presence on the page.