Sans Normal Hirep 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, softening, rounded, soft, geometric, open, smooth.
A rounded, monoline sans with soft terminals and generously curved joins that keep strokes smooth and even. Letterforms lean toward geometric construction with circular bowls and wide, open apertures, while corners (notably in diagonals and cross-strokes) are subtly softened rather than sharp. Proportions are balanced and readable, with sturdy caps, compact descenders, and numerals that follow the same rounded, continuous-stroke logic for a cohesive texture in text.
Well suited to UI and product surfaces where a friendly, legible sans is needed, as well as contemporary branding and short-to-medium headlines. The rounded construction also works well for packaging, wayfinding, and educational or lifestyle materials that benefit from a softer, more welcoming tone.
The overall tone is warm and approachable, with a calm contemporary feel. Its rounded endings and buoyant curves add a lightly playful character without becoming decorative, making it feel friendly and informal while still staying tidy and controlled.
Designed to deliver a clean, modern sans voice with softened geometry for warmth and approachability. The consistent monoline structure and rounded terminals suggest an intention to stay highly legible while adding a distinct, personable character for everyday communication.
The shapes maintain consistent stroke rhythm across curves and straight segments, producing an even typographic color. Round letters (O, C, G, Q) read as smooth and open, and the lowercase shows simplified, single-storey constructions that reinforce the casual, modern voice.