Sans Normal Ambaz 17 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, signage, presentations, editorial, neutral, modern, clean, friendly, utilitarian, clarity, versatility, readability, neutrality, rounded, even, crisp, open, straightforward.
A clean sans with round, smoothly drawn bowls and broadly uniform stroke thickness. Curves are generous and continuous, paired with straight-sided verticals that stay crisp at joins, giving the design a steady, contemporary rhythm. Counters read open and stable, and terminals are generally plain and neatly cut, keeping shapes clear at both display and text sizes. Figures and capitals follow the same geometric-leaning logic, with consistent proportions and an overall calm texture in paragraphs.
This font works well for UI and product text, documentation, and general editorial layouts where an even typographic color supports long reading. Its clarity and simple forms also suit wayfinding and signage, as well as slide decks and dashboards that need legible, no-nonsense typography.
The tone is neutral and practical with a mild friendliness from the rounded forms. It feels contemporary and straightforward rather than expressive, aiming for clarity and an unobtrusive presence. The overall impression is dependable and easygoing, suitable for interfaces and everyday communication.
The design appears intended as a general-purpose sans optimized for clear, consistent reading and broad applicability. By balancing rounded geometry with restrained detailing, it aims to stay neutral across many contexts while remaining approachable.
In running text the spacing and shapes produce an even color, and the circular letters maintain a consistent roundness across the set. The design avoids decorative quirks, favoring predictable forms and clear differentiation between characters.