Sans Normal Amguh 14 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Klik' by Fenotype, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, modern branding, friendly neutrality, display impact, rounded, geometric, even, crisp, open.
A sturdy rounded sans with smooth, geometric curves and largely uniform stroke weight. The letterforms have open apertures and generous interior counters, producing a clear, steady rhythm in text. Terminals are clean and straightforward, with minimal modulation and a slightly compact vertical feel in the lowercase. Numerals follow the same rounded, even construction, reading clearly at display sizes.
Well-suited for headlines, posters, and branding where a strong, clean sans is needed without feeling harsh. Its open shapes and steady texture also make it a good choice for signage and packaging that needs quick, confident readability at larger sizes.
The overall tone is modern and approachable, balancing a confident, no-nonsense presence with soft, friendly curvature. It feels contemporary and practical rather than decorative, with an easygoing character that stays neutral across many contexts.
The design appears intended as a versatile rounded geometric sans that delivers strong presence with friendly readability. It aims for broad utility in contemporary visual systems—clear forms, consistent stroke behavior, and a dependable, modern voice.
Uppercase shapes read particularly solid and blocky, while the lowercase maintains clarity through simple construction and open counters. The design emphasizes consistency and smoothness across curves and joins, giving headlines a stable, cohesive color.