Sans Normal Idmov 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, branding, social media, kids content, friendly, casual, playful, approachable, informal, human warmth, informal tone, approachable display, handwritten feel, friendly branding, rounded, handwritten, soft, bouncy, monoline.
A rounded, monoline sans with a consistent rightward slant and softly tapered stroke endings. Letterforms favor smooth, elliptical bowls and open apertures, with a gently bouncy baseline rhythm and slightly varying character widths that keep the texture lively. Terminals are blunt and rounded rather than crisp, and curves dominate over sharp joins, giving the alphabet a smooth, continuous flow in both uppercase and lowercase.
This font works best where an approachable, personal voice is needed—short headlines, posters, packaging callouts, social posts, and lighthearted branding. It also suits educational or kid-focused materials where clarity and friendliness matter more than strict typographic formality.
The overall tone is warm and conversational, reading like neat handwriting rather than a rigid text face. Its slanted posture and softened terminals create an easygoing, upbeat feel that suits friendly messaging and informal branding.
The design appears intended to blend the legibility of a simple rounded sans with the personality of handwritten lettering. Its consistent slant, smooth curves, and softened terminals aim to communicate warmth and informality while staying clean enough for display use.
Uppercase shapes stay simple and rounded, while the lowercase shows more handwritten gestures in letters like a, g, and y. Numerals are similarly rounded and casual, maintaining the same soft stroke endings and slightly irregular, human rhythm seen in the letters.