Sans Normal Ibnaw 7 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Puck' by Type.p (names referenced only for comparison).
Keywords: branding, packaging, posters, ui labels, editorial display, friendly, casual, modern, airy, playful, approachability, soft modernity, conversational tone, smooth readability, forward motion, rounded, humanist, soft terminals, open forms, slanted.
A softly rounded sans with a consistent rightward slant and gently modulated curves. Strokes stay even and clean, ending in smooth, slightly softened terminals rather than sharp cuts. Proportions are generously spaced with broad, open counters and a relaxed rhythm; bowls and arcs lean toward circular construction, while diagonals and joins remain straightforward and uncluttered. The lowercase is simple and readable, with compact ascenders/descenders and single-storey forms where expected, reinforcing a clean, contemporary texture in text.
Well suited for brand identities that want a warm, contemporary voice, as well as packaging, headings, and short-to-medium editorial passages where a relaxed italic texture is desirable. It can also work for UI labels, onboarding screens, and marketing pages when an approachable, personable tone is needed.
The overall tone feels approachable and informal, like a polished handwriting-inspired sans. Its smooth curves and open shapes keep it friendly and conversational, while the steady slant adds momentum and a light, upbeat energy.
The design appears intended to offer a modern sans that reads smoothly while conveying friendliness and motion through an inherent slant. Its rounded construction and restrained detailing suggest a focus on clean readability with a casual, human touch.
In the sample text, the slant and open apertures help maintain clarity at smaller sizes, and the numerals follow the same rounded, easygoing character as the letters. The design favors smooth continuity over geometric rigidity, giving paragraphs a soft, flowing color without looking decorative.