Sans Normal Kedum 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alamia' and 'Kardinal' by Ani Dimitrova, 'Aspira' by Durotype, 'FF Good' by FontFont, 'Muller' by Fontfabric, 'Whitney' by Hoefler & Co., and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, contemporary, friendly, impact, motion, approachability, modernity, clarity, oblique, soft corners, compact, punchy, rounded.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. Letters show compact proportions with generous counters and clearly sheared terminals that create a forward-leaning rhythm. Curves are broadly circular (notably in C, O, S, and the lowercase bowls), while straight strokes stay clean and uniform, producing a solid, poster-ready texture. Numerals match the same sturdy construction, with open forms and simplified shapes that read clearly at display sizes.
This font is well suited to headlines and short text where impact and motion are desired, such as posters, sports and fitness branding, packaging callouts, and promotional graphics. It can also work for bold interface labels or signage when a friendly, dynamic tone is needed.
The overall tone is energetic and assertive, with a sporty, action-oriented slant that feels modern and approachable. Its rounded forms soften the weight, giving it a friendly confidence rather than a strict or technical mood.
The design appears intended to deliver high-impact communication with a sense of forward motion, combining sturdy stroke weight with rounded, contemporary forms for approachable display typography.
The italic angle is consistent across uppercase, lowercase, and figures, and the diagonals (A, V, W, X, Y) reinforce the sense of speed. The lowercase includes single-storey a and g-like forms with compact joins, contributing to a cohesive, streamlined silhouette in text settings.