Sans Normal Likiw 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, dynamic, confident, friendly, impact, motion, modernity, approachability, clarity, slanted, rounded, blunt, compact, heavy.
A very heavy, slanted sans with rounded bowls and broadly sheared terminals that create a forward-leaning, energetic silhouette. Strokes stay largely uniform, with smooth curves and minimal modulation, while corners are softened rather than sharp. Proportions feel compact and sturdy, with generous counters in letters like O and P and a single-storey a that reinforces an informal, contemporary build. Numerals are bold and open, matching the same rounded, low-detail construction and maintaining a consistent color in text.
Best suited for bold headlines, promotions, and branding where a strong, fast visual impact is desired. It works particularly well for sports or fitness-related identity systems, energetic packaging, and social media graphics. Short blocks of copy can be effective, but the weight and slant are most comfortable when used at larger sizes.
The overall tone is assertive and athletic, leaning into motion and impact rather than restraint. Its bold, rounded shapes read as approachable and modern, while the italic slant adds urgency and momentum. The voice feels suited to energetic messaging where clarity and presence matter more than quiet sophistication.
The design appears intended to deliver maximum punch with a modern, rounded sans structure, combining heavy weight with a steady italic angle for movement. It prioritizes a solid typographic color and simplified, high-clarity shapes, aiming for attention-grabbing display use while staying broadly legible.
The slant is consistent across caps, lowercase, and figures, producing a cohesive rhythm in words and headlines. The design favors broad curves and simplified joins, which helps maintain legibility at display sizes and keeps the texture even in dense lines of text. Letterforms like G, S, and the diagonal-heavy X/Y/Z emphasize the dynamic, angled character of the set.