Serif Contrasted Apso 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, elegant, editorial, refined, vintage, dramatic, space-saving, luxury tone, editorial impact, display elegance, tall, condensed, hairline, didone, vertical stress.
A tall, condensed serif with an emphatically vertical construction and crisp, finely cut terminals. Strokes run from hairline-thin to noticeably thicker verticals, producing a sharp, high-fashion contrast and a clean, linear rhythm. Serifs are small and precise rather than heavy, with minimal bracketing and a generally straight, disciplined geometry; curves are narrow and controlled, keeping counters tight and elongated. The overall spacing reads compact and columnar, with a consistent, upright cadence across capitals, lowercase, and figures.
Best suited to display settings such as magazine headlines, deck copy, posters, and identity work where a sleek, refined voice is desired. It can work well for branding and packaging—especially in beauty, fashion, and luxury contexts—where narrow widths help fit longer names without sacrificing sophistication.
The font conveys a poised, editorial tone—polished and slightly dramatic—evoking luxury publishing, classic titles, and display typography with a vintage-modern edge. Its narrow proportions and crisp contrast give it a cultured, fashion-forward presence that feels formal and intentional.
The design appears intended to provide an elegant, space-saving serif for high-impact display typography, combining condensed proportions with crisp contrast to produce a distinctive, editorial look. It prioritizes refined detail and vertical rhythm for titles and prominent typographic moments.
The design maintains a strong vertical emphasis, which helps it stack neatly in tight layouts but also makes it sensitive to very small sizes and low-resolution reproduction where hairlines may soften. Numerals follow the same tall, condensed logic, and the overall texture is airy yet striking due to the thin horizontals and delicate details.