Serif Other Abmuj 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: books, editorial, longform, packaging, posters, classic, bookish, quirky, storybook, friendly, compact text, classic tone, subtle character, bracketed, soft serifs, humanist, round terminals, texty.
This typeface is a narrow, low-contrast serif with softly bracketed serifs and gently tapered strokes. Curves are round and slightly elastic, with subtle irregularities that keep the rhythm lively rather than mechanical. Capitals have traditional proportions and a modest presence, while lowercase forms lean toward a literary, old-style feel with compact counters and straightforward, readable construction. Numerals follow the same understated, softly serifed logic, with smooth curves and minimal stroke drama.
It suits editorial typography, book interiors, and other longform reading where a traditional serif texture is desired with a touch of personality. It can also work well for packaging, cultural materials, and posters that want a classic voice without looking strictly formal.
The overall tone is classic and bookish, but not austere—there’s a mild quirkiness that reads as warm and slightly storybook. It feels familiar and traditional at first glance, then reveals a hand-touched charm through its soft joins and gently idiosyncratic details.
The design appears intended to deliver a traditional serif reading experience in a compact width, while introducing soft, slightly whimsical detailing to make the texture feel more personable and distinctive in both headlines and continuous text.
In text, the spacing and narrow set create a compact color that can fit more characters per line without feeling overly tight. The restrained contrast and rounded shaping help maintain legibility, while the decorative nuances are subtle enough to avoid overpowering longer passages.