Sans Normal Ommid 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, ui labels, signage, confident, modern, straightforward, friendly, utilitarian, clarity, impact, modernity, versatility, efficiency, geometric, compact, high-impact, clean, sturdy.
A heavy, clean sans with compact proportions and round, geometric bowls. Strokes are consistently thick with minimal contrast, and terminals are mostly flat-cut, giving a crisp, engineered finish. Counters are relatively tight in letters like B, e, and g, while spacing and sidebearings feel even and controlled, producing a steady texture in paragraphs. The forms balance circular geometry (O, C, G) with squared joins and firm verticals, resulting in a solid, contemporary rhythm.
Best suited for headlines and short-to-medium text where strong presence and quick scanning matter, such as posters, branding lockups, product packaging, and signage. In interfaces it works well for labels, buttons, and navigation where a compact, high-impact sans is beneficial, while remaining readable in paragraph samples at larger sizes.
The overall tone is assertive and practical, with a friendly modernity coming from the rounded curves and simple construction. It reads as dependable and no-nonsense, suited to communication that needs to feel clear, direct, and contemporary rather than expressive or decorative.
The design appears intended to deliver a robust, contemporary sans voice built from simple geometric shapes, prioritizing clarity and impact. Its compact counters and firm terminals suggest an emphasis on strong color on the page and reliable legibility in display and functional settings.
Uppercase shapes are broad and stable, while lowercase maintains clear differentiation (single-storey a and g) for quick recognition. Numerals appear sturdy and legible with simple silhouettes, matching the letterforms’ weight and geometry for consistent voice across mixed settings.