Sans Normal Akris 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hans Kendrick SE' by Hanken Design Co., 'Ekster' and 'Ekster Arabic' by Indian Type Foundry, 'Postmark Display' by Milan Pleva, and 'Glendale' and 'Glorich' by Sarid Ezra (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, friendly, modern, approachable, confident, clean, clarity, modernity, approachability, brand voice, readability, rounded, geometric, soft corners, even rhythm, high legibility.
This typeface is a rounded, geometric sans with sturdy, even strokes and smooth curve-to-stem transitions. Bowls and counters lean toward circular geometry, while joins and terminals are gently softened rather than sharply cut, giving the forms a calm, polished finish. Proportions feel balanced with clear, open apertures and generous internal space, supporting readable word shapes in both upper- and lowercase. Numerals follow the same rounded construction and consistent weight, producing a uniform, cohesive texture in running text.
It suits modern branding and identity work where a friendly, geometric voice is desired, and it performs well in headlines and short blocks of text thanks to its strong color and open counters. The straightforward shapes also make it a solid option for UI labels, product packaging, and promotional graphics where clarity and approachability are both important.
The overall tone is friendly and contemporary, with a confident presence that stays approachable. Its rounded geometry avoids harshness, making it feel welcoming and slightly playful while remaining businesslike and clear.
The design appears intended to deliver a modern, rounded sans that balances geometric cleanliness with softened details for warmth. It aims for clear readability and a consistent, confident texture across letters and numerals, suitable for contemporary communication and brand-forward typography.
In the sample text, the font maintains an even color and steady rhythm across mixed-case settings, with rounded bowls and smooth curves creating a consistent, modern texture. Diacritics or special symbols are not shown, but the basic Latin set and figures appear visually well-matched.