Slab Square Imma 6 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, assertive, retro, punchy, energetic, impact, momentum, athletic branding, headline emphasis, retro display, slab serif, oblique, blocky, squared, compact joins.
A heavy, oblique slab serif with squared, flat-ended terminals and broad, horizontal serifs that read as integrated blocks rather than delicate details. Forms are wide and tightly built, with sturdy bowls and counters that stay open in the lowercase despite the weight. Stroke modulation is subtle, with a strong emphasis on horizontal slabs and crisp, planar edges; curves are slightly squashed and reinforced, giving letters a muscular, engineered feel. The italic is a true slant with robust italic construction (notably in the lowercase), maintaining consistent heft and a steady baseline while pushing forward motion.
Best suited to large sizes where its slab details and oblique momentum can carry across a page—headlines, posters, and bold campaign statements. It also fits sports branding and energetic packaging where a compact, forceful wordmark is needed, and works well for short, high-contrast lines rather than extended text blocks.
The overall tone is bold and competitive, evoking classic athletic lettering and mid‑century display typography. Its slanted stance and blocky slabs project speed, confidence, and impact, making text feel like a headline or a team mark rather than neutral reading matter.
The design appears intended to deliver maximum impact with a forward-leaning, athletic voice: wide, blocky slabs for authority, open counters for legibility at display sizes, and a cohesive oblique rhythm that keeps headlines feeling fast and decisive.
Spacing appears intentionally tight and compact for display impact, with strong word-shape cohesion in the sample text. Numerals match the letters in weight and slant, with rounded interiors that prevent the design from feeling overly rigid despite the squared terminals.