Sans Normal Pomov 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Habanera' by Artegra, 'Hando' by Eko Bimantara, 'Jindo' by Nine Font, and 'Hint' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, solid, approachability, clarity, impact, modern branding, rounded, geometric, clean, sturdy, soft corners.
A heavy, rounded sans with smooth curves and subtly softened corners that keep the dense strokes from feeling harsh. Proportions are generous and open, with wide bowls and clear counters that maintain legibility at display sizes. Terminals are mostly straight or gently curved, and joins are clean and un-fussy, creating an even, steady rhythm across words. Figures match the letterforms in weight and presence, reading as bold, simple shapes with consistent spacing and sturdy silhouettes.
This font performs best in headlines, posters, branding, packaging, and signage where a bold, friendly sans can carry a message from a distance. It also works well for UI labels, section headers, and promotional copy when you want a compact, high-contrast-free texture that stays readable.
The overall tone is friendly and contemporary, combining a soft, welcoming surface with a confident, high-impact voice. Its rounded geometry lends an approachable, informal warmth, while the uniform stroke behavior keeps it feeling composed and modern rather than playful or decorative.
The design intention appears to be a contemporary rounded sans that prioritizes impact and readability while softening the tone through rounded forms. It aims to deliver a modern, approachable voice suitable for commercial and editorial display settings.
The design emphasizes clarity through large interior spaces and straightforward construction, which helps the alphabet and numerals remain distinct despite the substantial weight. The texture in paragraphs is dark and even, suited to short runs of text where strong presence is desired.