Sans Normal Wadif 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, brand voice, packaging, headlines, educational, friendly, casual, clean, approachable, modern, approachability, readability, modern simplicity, softening, rounded, soft, humanist, open, smooth.
A rounded sans with softly tapered terminals and smooth, slightly organic curves. Strokes are largely uniform, with gentle modulation at joins and ends that keeps counters open and forms airy. Uppercase shapes are simple and balanced, while the lowercase has a lively, hand-drawn regularity—noticeable in the slightly varied curvature and the buoyant bowls. Numerals follow the same rounded construction, with clear, uncomplicated silhouettes suited to continuous text.
Works well for user interfaces, product copy, and brand systems that benefit from a friendly, non-intimidating texture. It’s also a good fit for short headlines, packaging, and educational or family-oriented materials where clarity and warmth are both important.
The overall tone is warm and personable rather than technical. Rounded corners and mellow terminals give it a relaxed, friendly voice that feels contemporary and informal without becoming novelty.
The design appears intended to deliver everyday legibility with a softened, approachable personality. Its rounded terminals and open shapes suggest a focus on comfortable reading and an inviting tone across both display and text contexts.
Curves dominate the construction, producing a soft rhythm in text. The letterforms avoid sharp corners and heavy geometric rigidity, favoring a human, easygoing flow in mixed-case settings.