Sans Normal Asnag 7 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product labels, presentations, clean, modern, friendly, neutral, efficient, legibility, versatility, modern utility, neutral tone, geometric, rounded, monoline, open apertures, crisp.
A clean sans with geometric, rounded construction and mostly monoline strokes. Curves are smooth and near-circular, with straight segments kept simple and even; corners are generally softened rather than sharply broken. Capitals feel broad and steady with clear, open counters, while the lowercase reads compactly with a notably shorter x-height and straightforward, unembellished forms. Numerals are similarly simple and consistent, keeping a uniform rhythm across mixed text.
This font suits interface and product typography where clean, consistent letterforms are needed, and it also works well for general-purpose editorial text and reports. Its even stroke weight and open forms make it a solid choice for signage-like headings and short to medium reading lengths in print or digital layouts.
The overall tone is modern and approachable, projecting clarity without feeling sterile. Its rounded geometry lends a mild friendliness, while the restrained detailing keeps it practical and neutral for everyday typography.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a calm, contemporary voice. Its rounded geometric base and restrained detailing suggest a focus on dependable performance across a wide range of everyday applications.
Spacing appears balanced for continuous reading, and the open shapes in letters like c, e, and s help maintain clarity at typical text sizes. The mix of circular bowls and straight-sided stems creates a tidy, predictable texture that stays consistent across uppercase, lowercase, and figures.