Sans Normal Apbut 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Grava' by Positype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, clean, modern, neutral, friendly, functional, utility, clarity, versatility, modernity, consistency, rounded, geometric, open counters, high legibility, even rhythm.
A clean geometric sans with smooth, round curves and largely uniform stroke weight. Letterforms are built from simple circles and straight stems, with open apertures and generous counters that keep shapes clear at text sizes. Proportions feel balanced and contemporary: capitals are broad and stable, lowercase has straightforward construction, and terminals are mostly clean-cut without decorative hooks. Overall spacing and rhythm read even, with a calm, consistent texture across words and lines.
Well-suited to interface copy, dashboards, and product experiences where clarity and consistency matter. It also works for editorial layouts and informational signage thanks to its open counters and steady line texture. For branding, it supports a contemporary, straightforward voice—especially in tech, retail, and general-purpose identity systems.
The tone is modern and neutral with a mild friendliness coming from the rounded bowls and open forms. It feels practical and unobtrusive rather than expressive, aiming to stay clear and approachable in everyday reading environments.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and a tidy geometric construction. It aims to provide a contemporary, dependable foundation for both display headings and continuous text without drawing attention to stylistic quirks.
Curved letters like C, G, O, and Q appear strongly circular, reinforcing a geometric backbone. Numerals follow the same simple, rounded logic, matching the letterforms closely for a cohesive alphanumeric set.