Sans Normal Abkuz 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, 'JHC Sineas' by Jehoo Creative, 'Macklin' and 'Macklin Variable' by Monotype, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, signage, clean, modern, friendly, dynamic, emphasis, clarity, approachability, contemporary tone, humanist, oblique, rounded, open, airy.
This typeface is an oblique sans with smooth, rounded curves and a steady, even stroke presence. Letterforms are built from clean arcs and straight strokes with softened terminals, creating a consistent, contemporary rhythm. Proportions feel balanced with moderate ascenders and descenders, and counters remain open and legible in both uppercase and lowercase. The numerals follow the same rounded, slightly forward-leaning construction, keeping a cohesive texture in running text.
It suits interface copy and product UI where a clean italic voice is needed without becoming overly calligraphic. The style also works well for contemporary branding, short editorial passages, and display applications such as posters or signage where a friendly, forward-leaning emphasis helps guide the eye.
The overall tone is modern and approachable, with the slant adding motion and an informal energy. Its rounded construction keeps it friendly rather than technical, while the restrained geometry maintains a neat, professional feel.
The design appears intended to provide a clear, modern oblique companion that stays readable while adding momentum. Its rounded, open forms suggest an emphasis on smoothness and approachability, aiming for versatility across both text and headline settings.
The forward angle is consistent across the set and helps produce a continuous flow in text. Curved letters like C, G, S, and O read smoothly, while diagonals and joins in forms like K, V, W, and y emphasize the active, brisk texture.