Slab Square Gume 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, western, playful, retro, chunky, poster, impact, nostalgia, attention, display, blocky, rounded, bracketed, bulbous, heavy serifs.
A heavy, block-forward slab serif with broad proportions and compact internal counters. Strokes are thick with modest contrast, and terminals resolve into square, flat-ended slabs that read as strong rectangular feet and caps. Many joins and corners are softened with rounded shaping, giving the forms a slightly bulbous, cutout-like silhouette rather than a strictly mechanical one. The rhythm is assertive and unevenly textured in a deliberate way, with dense black mass and small apertures that favor impact over finesse.
Best suited to high-impact display work such as posters, headlines, event graphics, and brand marks that want a vintage or Western-tinged voice. It can also work well on packaging and signage where bold, chunky letterforms need to hold attention at a distance. Use with generous tracking and line spacing when setting longer phrases.
The overall tone is bold and theatrical, leaning into a nostalgic, show-poster energy. Its chunky slabs and rounded corners evoke a Western or carnival-meets-print-shop feel—confident, a bit humorous, and attention-seeking. It reads as friendly and loud rather than formal or restrained.
The design appears intended to deliver maximum visual punch with a friendly, retro character—combining stout slab serifs, broad proportions, and softened corners to create a distinctive, poster-ready texture.
At display sizes the distinctive slab shapes and rounded modeling are clear, while in longer text the tight counters and heavy weight can create dark patches and reduce readability. Numerals and capitals are especially stout and sign-like, contributing to a strong headline presence.