Sans Normal Oknol 22 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Flink Neue' by Identity Letters, 'Brutalista' by Latinotype, 'Fibra' by Los Andes, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, utilitarian, punchy, impact, clarity, approachability, modern branding, simplicity, geometric, rounded, blocky, clean, compact counters.
A heavy, rounded sans with sturdy verticals and broad, open curves. The design favors geometric construction with circular bowls and softened corners, producing a smooth silhouette and even rhythm. Terminals are predominantly straight and blunt, with minimal modulation and tightly managed counters that keep the color dense. Uppercase forms read as solid and architectural, while the lowercase stays simple and highly legible with single-storey shapes and clear, open apertures in letters like c and e.
This font performs best in display contexts where strong typographic color and quick recognition are needed, such as headlines, posters, packaging, and brand wordmarks. It also suits short UI labels, navigation, and large-format signage where its simplified shapes and rounded geometry remain clear. For longer text, it works most comfortably at larger sizes where the tight counters don’t feel overly dense.
The overall tone is confident and contemporary, with a friendly softness from the rounded geometry. Its strong presence feels direct and practical rather than delicate, making it well suited to emphatic messaging. The personality lands between neutral modernism and approachable branding—clean, energetic, and straightforward.
The design appears intended to deliver a modern, high-impact sans that remains approachable through rounded, geometric forms. It prioritizes clarity and consistency over finesse, aiming for a sturdy, versatile voice that can anchor branding and attention-driven typography.
The numerals are robust and highly graphic, matching the dense texture of the letters; round figures like 0, 6, 8, and 9 appear especially smooth and balanced. Diagonals (V, W, X, Y) are wide and stable, and the punctuation and dot elements appear visually prominent at text sizes, reinforcing the bold, high-impact color.