Cursive Rubev 2 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: packaging, branding, social posts, greeting cards, quotes, friendly, playful, casual, handmade, lively, handwritten warmth, casual display, cheerful tone, approachable branding, brushy, rounded, bouncy, smooth, informal.
A brush-pen script with a steady rightward slant and rounded terminals. Strokes show subtle modulation, with thicker downstrokes and lighter connecting strokes, creating a smooth handwritten rhythm. Letterforms are narrow and tall with compact counters, and spacing feels natural and slightly irregular, reinforcing an organic, drawn-by-hand consistency. Capitals are simplified and upright in structure with gently curved entry/exit strokes, while lowercase forms keep a flowing, looped construction with occasional partial connections.
This font is well suited to short-to-medium display text where a friendly handwritten voice is desired—packaging, café and boutique branding, invitations, greeting cards, stickers, and social media graphics. It can also work for pull quotes and headings when paired with a quieter sans or serif for body copy.
The overall tone is warm and personable, like quick marker lettering on a card or menu board. Its bouncy proportions and soft curves read as approachable and upbeat, conveying informality rather than formality or technical precision.
The design appears intended to mimic confident brush lettering with a consistent slant and simplified joins, balancing legibility with an expressive handwritten cadence. It aims to provide a lively script feel that stays clear in common display sizes while maintaining an authentic, personal character.
Round dots and simple punctuation maintain the same brushy texture as the letters, and numerals follow the same handwritten logic with open, easy-to-read shapes. The texture remains clean (not distressed), so the style feels polished while still clearly handmade.