Sans Normal Istu 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Murs Gothic' by Kobuzan, 'PODIUM Sharp' by Machalski, 'Huben' by Minor Praxis, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, assertive, energetic, modern, playful, impact, motion, attention, branding, rounded, slanted, blocky, compact counters, ink-trap-like notches.
A heavy, forward-slanted sans with broad proportions and a compact, dense texture. Letterforms are built from chunky strokes with rounded curves and squared-off terminals, producing a blocky silhouette that still feels smooth. Counters are relatively small and often horizontally stretched, and several joins show small notch-like cut-ins that read like functional ink traps at display sizes. The lowercase has a tall presence with short ascenders/descenders relative to the body, and the numerals follow the same wide, muscular construction for a consistent set.
Well-suited to large-scale applications like headlines, posters, event graphics, and sports or automotive-style branding where impact and motion matter. It can also work on packaging and in short callouts or UI promo banners where a bold, energetic voice is desired, especially with generous tracking and line spacing.
The overall tone is forceful and fast, with a sporty momentum from the italic slant and wide stance. Its rounded heaviness keeps it friendly rather than aggressive, lending a punchy, upbeat character suited to bold statements and attention-grabbing branding.
Designed to deliver maximum impact with a sense of speed: wide, heavy forms combined with a consistent slant create a dynamic display voice. The rounded construction and compact counters suggest an intent to stay approachable while remaining highly attention-forward in branding and titling contexts.
The face holds together best when given room: the weight and tight internal spaces can visually fill in at smaller sizes or in long paragraphs. In the sample text, the rhythm is driven by broad ovals and strong horizontals, creating a solid, headline-oriented color.