Sans Superellipse Abmab 13 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Bronkoh' by Brink, 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui design, branding, wayfinding, product design, editorial, modern, clean, neutral, friendly, tech, clarity, modernization, approachability, systematic design, rounded, soft corners, geometric, even rhythm, open counters.
A clean, geometric sans with softly squared, superellipse-based curves and a steady, even stroke. Round letters read as rounded-rectangular rather than purely circular, giving the design a crisp, engineered feel while keeping edges friendly. Terminals are mostly straight and firm, with generous apertures and open counters that help legibility. The lowercase shows a tall, prominent x-height and compact ascenders/descenders, creating a dense, efficient texture; numerals and caps share the same squared-round logic for a consistent overall color.
Well-suited to interface and product typography where clarity and consistency matter, including dashboards, apps, and system labels. The sturdy, rounded geometry also works for modern brand identities and packaging, and it can serve comfortably for headings and short-to-medium editorial text where a clean, contemporary voice is desired.
The tone is contemporary and practical, balancing a slightly technical precision with approachable softness. It feels calm and neutral, making it easy to pair with many visual systems without drawing attention away from content.
Likely designed to deliver a highly legible, system-friendly geometric sans whose signature comes from superellipse-inspired curves—aiming for a precise look that still feels warm and accessible.
The shapes emphasize squarish bowls and rounded corners, producing a distinctive “soft-rectangular” silhouette in letters like C, G, O, and Q. The font maintains a uniform rhythm across the alphabet, with clear differentiation between similar forms and straightforward punctuation styling in the sample text.