Sans Normal Binet 13 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, ui labels, packaging, modern, friendly, confident, clean, pragmatic, clarity, versatility, approachability, contemporary tone, geometric, rounded, open counters, large apertures, straight terminals.
A sturdy sans with largely geometric construction and smoothly rounded bowls paired with straight, square-cut terminals. Curves are broad and even, with minimal modulation, while vertical strokes stay firm and consistent. Uppercase forms feel compact and stable, and lowercase shows a single-storey “a” and “g” that keep the texture simple and contemporary. Counters are open and apertures are generous, helping letters maintain clarity at a range of sizes.
It suits branding and headline settings where a clear, contemporary voice is needed, and it holds up well in short blocks of text such as UI labels, packaging callouts, and signage. The open shapes and simple lowercase forms also make it effective for display-forward editorial and marketing layouts.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry reads friendly rather than technical, making it feel contemporary without becoming quirky.
The design appears intended as a versatile, modern sans that balances geometric clarity with approachable rounding. Its simplified lowercase and sturdy proportions suggest a focus on clean reproduction and strong presence in display and interface contexts.
Round letters like O/C/G and the numerals emphasize circularity and smooth joins, while letters such as E/F/T rely on crisp, orthogonal structure for contrast in rhythm. The ampersand is compact and sturdy, matching the font’s straightforward, utilitarian voice.