Sans Normal Okdaj 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Morandi' by Monotype, and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, clean, confident, friendly, utilitarian, clarity, impact, versatility, modernity, geometric, rounded, compact, high legibility, sturdy.
A solid, geometric sans with broad, even strokes and smoothly rounded curves. Letterforms are compact and consistent, with circular bowls (O, o, 0) and clean, straight-sided construction in shapes like E, F, H, and N. Counters are relatively open for the weight, terminals are plain and unembellished, and joins stay crisp without visible calligraphic modulation. Numerals and capitals share the same sturdy rhythm, producing a stable, highly readable texture in lines of text.
Best suited to headlines, logos, packaging, and signage where strong presence and quick recognition matter. It can also work for UI labels and dashboards at medium-to-large sizes thanks to its simple shapes and clear counters, though its dense weight will dominate in long-form text.
The overall tone is contemporary and straightforward, projecting clarity and confidence rather than personality-driven quirks. Its rounded geometry keeps it approachable, while the dense weight and uniformity read as practical and dependable.
The design appears intended as a versatile, no-nonsense geometric sans that delivers maximum clarity and impact with minimal stylistic noise. It prioritizes uniformity, robust forms, and an efficient rhythm for contemporary communication and display-driven layouts.
In the sample text, spacing and proportions create a compact, efficient line with strong color, making short phrases and headings feel decisive. Curved letters (C, G, S) maintain smooth continuity, while diagonals (V, W, X, Y) are sharply cut and energetic, adding a bit of momentum to the otherwise steady texture.