Sans Normal Memus 10 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, logos, sporty, retro, punchy, confident, playful, impact, motion, display, attention, slanted, bulky, rounded, tight apertures, soft corners.
A heavy, right-slanted sans with broad proportions and rounded, compact counters. Strokes are chunky and smooth with subtle modulation, and terminals tend to end in angled cuts that reinforce the forward motion. Curves are generous and circular, while joins and shoulders are simplified for impact at display sizes. The texture is dense and energetic, with slightly irregular glyph widths that add a lively, hand-cut poster rhythm.
Best suited for headlines, posters, and bold branding where immediate impact is needed. It works well for sports or action-oriented identities, event promotions, packaging callouts, and logo wordmarks that benefit from a fast, dynamic slant. Use at larger sizes to preserve counter clarity and maintain the intended punch.
The overall tone is bold and upbeat, with a distinctly retro, sports-adjacent attitude. Its strong slant and packed shapes create a sense of speed and urgency, while the rounded forms keep it friendly rather than aggressive. The result feels attention-grabbing and promotional—built to sound loud without looking sharp or brittle.
The design appears intended as a high-impact, slanted display sans that combines rounded construction with assertive mass. Its angled terminals and forward-leaning stance emphasize motion and promotion, aiming for strong visibility and a distinctive, retro-leaning voice in short bursts of text.
In the samples, the weight and slant create strong word shapes, but the tight interior spaces in letters like a/e/s and the small counters in b/d/p can fill in at smaller sizes or on low-contrast backgrounds. Numerals match the same stout, forward-leaning construction and read best when given generous tracking and line spacing.