Sans Normal Memus 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'EquipExtended' by Hoftype, 'Fact' by ParaType, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, playful, retro, impact, speed, emphasis, branding, display, oblique, slanted, compact counters, heavy terminals, round bowls.
This typeface is a heavy, oblique sans with broad proportions and a lively forward slant. Strokes are thick and confident with rounded curves, compact internal counters, and slightly sheared terminals that reinforce the italic motion. Letterforms lean on simple geometric construction—round bowls in O, C, and G contrasted with sturdy, squared-off joins in H, N, and M—creating a strong, poster-like rhythm. Lowercase shows single-storey a and g, a simple earless r, and robust punctuation-like details in the numerals, all tuned for impact rather than delicacy.
Best suited for headlines, posters, and campaign graphics where a strong, italicized emphasis is needed. It can work well in sports or automotive-themed branding, energetic packaging, and social media advertising, especially when set large with generous spacing.
The overall tone is bold and kinetic, suggesting speed and emphasis. Its pronounced slant and dense color give it a punchy, attention-grabbing voice that feels sporty and promotional, with a slightly retro display energy.
The design appears intended to deliver maximum impact with a fast, forward motion—an oblique display sans built for bold statements, brand marks, and short bursts of copy where energy and presence matter more than fine detail.
At text sizes the weight and tight counters can reduce interior clarity, but at larger sizes the forms read as cohesive, high-contrast silhouettes. Numerals are sturdy and rounded, matching the letterforms’ chunky, forward-leaning personality.