Sans Normal Ugnav 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, confident, sporty, editorial, retro, high impact, sense of speed, approachability, display clarity, brand presence, slanted, compact, brisk, curvy, energetic.
A slanted, heavy-leaning sans with smooth, rounded construction and gently modulated strokes. Letterforms show compact apertures and sturdy bowls, with a consistent forward-leaning rhythm and slightly tapered terminals that keep counters open at display sizes. The uppercase reads broad and assertive, while the lowercase is more fluid, with a single-storey a and g, a curved descending y, and a lively, hook-like j that adds character. Numerals are similarly rounded and weighty, with noticeable curvature and clear differentiation across figures.
Best suited for short-to-medium display settings where impact and motion matter, such as headlines, posters, campaign graphics, and brand marks. It also fits packaging and product messaging that benefits from a bold, energetic tone, and can work for subheads or pull quotes when set with comfortable line spacing.
The overall tone is energetic and promotional, combining speed and confidence with a faint retro flavor. Its strong slant and soft curves give it a sporty, action-oriented voice that still feels polished and controlled.
The design appears intended to deliver a fast, emphatic voice: a strong slant for motion, rounded forms for approachability, and dense, sturdy shapes for high visibility. It prioritizes punch and rhythm over delicate detail, aiming for clear, attention-grabbing typography in promotional contexts.
Spacing and silhouette emphasize momentum: repeated diagonals (V, W, X, Y, v, w) create a continuous forward pull, and the rounded joins help the heavy strokes avoid looking rigid. The italic angle is pronounced enough to read as expressive in headlines, while remaining cohesive in longer lines.